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Running head: LEADING CHANGE
Leading Change
Jennifer James
University of Phoenix
Leading Change
Good Sport is a growing fitness equipment manufacturer in Coral Springs Florida (The University of Phoenix, 2004). They have been in existence for 15 years and have just started their expansion into Georgia, North Carolina and South Carolina (2004). Not only do they sell their equipment to proper gyms and fitness facilities, they also have found a market in providing equipment to hospitals, clubs, hotels and residential homes (2004). The company was founded by ex-athlete Jason Poole, who has found a great deal of success with his current CEO Marvin Wallace, who has been a primary reason for the company’s success in the past 4 years (2004). Marvin has displayed considerable talent in the research and development aspect of the organization, increasing the efficiency of the products and implementing production of certain models of which the performance excels. Marvin has stayed on top of the market, creating new, trendy and innovative machines that are leading the industry.
Implementing new ideas and products can be quite challenging, as one must first convince others that the product in question will in-fact be a success. As one can see in the Good Sport Simulation, the implementation of new ideas and strategies to create new products can potentially be disruptive to the success of a company. Therefore, the management team must be trained and educated on how to best present new products and ideas to those involved in order to create the best results. This involves using political strategies and gaining power within the organization th ...