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Problem Solution: Intersect Investment Services
Describe the Situation
Intersect Investment Services has barely managed in the volatile climate of the financial services industry. Intersect’s CEO, Frank Jeffers has for 25 years, managed to successfully lead the company through several restructuring efforts, however the company as it stands today, is losing pace with the competition and is not keeping up with the demand of the economy. Frank has decided to completely change the business model in which it will effect the way the company does business; however, many inside the company are unwilling to part with the traditional practices they are accustomed to. Frank has already had to fire the executive vice president of marketing and sales because of his unsucess to implement Frank’s new vision.
The staff at Intersect is frustrated at receiving contradictory business objectives from upper management, therefore Frank and Intersect has the opportunity to craft from the very top of the organization, a vision statement for communication to the corporation in order to galvanize the organization into one consolidated business objective.
Intersect customers are losing confidence in the ability of the company to provide the services required. This is an opportunity for the entire organization to project a professional image and for the company to precisely convey to their customers the superior methods that products and services are to be offered in the future.
Issue and Opportunity Identification
Intersect has many issues such as the company is increasing revenue by decreasing call time and increasing calls which is causing some concerns with custome ...