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Strategic Management
Company Introduction
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations such as La Jolla, Del Mar and Encinitas. The stores are stocked with the very best domestic and imported foodstuffs and divided into different departments; fresh bakery and pastries, fresh produce, fresh meat and seafood, condiments and packaged foods, cheese’s and specialty diary foods. The success of a company depends on the ability to manage its people and resources efficiently (Gomez-Mejia-Balkin, 2002, p.4). It is important management and ability to use of people, money, physical plant and other assets of the company to provide it with a competitive advantage. Gomez refers to management as “individuals responsible for making resource allocation decisions and with the formal authority to direct employees.” There are three levels of management: strategic, tactical and operational within Kudler Fine Foods.
Strategic Managers
Strategic managers are the senior executives of an organization and responsible for overall management. Their main roles are to develop the company’s goals, focus on long-term issues, emphasize the growth and overall effectiveness of the organization (Gomez-Mejia-Balkin, 2002, p.5). Kathy Kudler, president, is the strategic manager of Kudler Fine Foods.
Tactical Managers
Tactical managers are responsible for translating the general goals and plans developed by strategic managers into specific objectives and activities. Tactical managers are also called middle managers and focus on both shorter time horizo ...