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Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
University of Phoenix
MBA 500/MBAA07V5U8
Joseph Zodl
October 1, 2007
Gap Analysis: Global Communications
The problem Global Communications identified was too much competition. This is the wrong problem. A better problem would be to take a long look inward and ask, “why are we not more competitive”? Increasing the company’s ability to compete will help them to deal with a problem they can really fix. Noting that there is “too much competition” can only be resolved by removing competition. Physically removing one’s competition isn’t a viable option. What can be done is move this company ahead of the competition. In essence this is removing the competitors by stepping out ahead of them.
Global Communications must realize that they are the source to their own success.
Situation Analysis
Global Communications is being faced with many opportunities. Some of these can lead the company to a place as industry leader. While some have the potential to cause the company to continue it’s slide of lost profits. The company can build it’s ability to offer diverse services to small businesses and consumer customers through partnerships. This opportunity will be reached by partnering with a wireless provider and or a satellite carrier. Global Communications is seeking to market itself as an International industry leader. The leadership of Global Communications seeks to do this by opening a customer service call center in India or Ireland. Many employees from the US call center will have to be let go in order for this to become a reality.
The obstacles facing these opportunities are few, but very h ...