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In order to answer the Stewart’s strategy from ethic perspective, we have to look not only at her personality and characteristic of ethics but also the characteristic of her business and the society ethics that her business depending on. I believe she needs to recognize the utilitarian ethics and incorporate part of it to both her personal life and her business.
First of all, her personality was the key element of explaining why her attitude towards the issues. In here, I will first discuss different characteristics of ethics from different worldview. There are four different types of ethics if the world is divided into four different types of personalities which have been adapted from four different four different instrumental worldviews developed by Dr. Mark N. Wexler. Regulatory worldview is like lawyer type of personality. There are all kinds social rules that person should follow. They believe to serve duty is the most important. The duties can be assigned by either others or by themselves. Being ethic to them is to be careful research, thorough information analysis and making decisions based on creditable records or proves. On another side, the network worldview is the people who have strong believe in innovation. They carry exploratory ethics which give recognition of taking risks without knowing the outcome. This heavily influenced by the type of the work of an innovator does who would try lots of new things that have never been done before in order to innovate. It is the opposite of the regulatory point view. However, both instrumental worldviews do not apply to Martha Stewart and her business. As an individual Martha Stewart belongs more to the entrepreneurial worldview. I believe she is a very e ...