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MARKS & SPENCER CASE:OPERATIONAL STRATEGY AND LOCATION)
Introduction
In this essay type assignment we are going to look at the various strategies that are undertaken by the organization for improving the services and the quality of product. We are going to throw light on the operating strategies of the organization with special reference to location.We are going to consider the entire example in reference to Marks and Spencer.We will also relate the various aspects of Marks & Spencer and this assignment will examine briefly how Marks & Spencer's operations strategies has changed in last 30 years time and how location of its stores is important for a retailer which competes both in UK and internationally.To make it easier,first we investigate Marks & Spencer's operations strategy and then importance of location.
1.Operations Strategy
As a part of doing business,all the organizations have to compete with companies which produce similar goods and which might supply similar goods in the future.Therefore,to be successful in this great competition,organizations must have a competitive strategy.It is very difficult for a company to compete successfully in the long run based just on operational effectiveness. A firm must also determine how operational effectiveness can be used to achieve a sustainable competitive advantage. An effective competitive strategy is critical.Waters(1999) states that to develop a competitive strategy,managers must look at the organization's strength and weaknesses in relation to those of its competitors.At this point,we consider that explaining what are operation management and operations strategy is very import ...