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Kit Kat Bar
Kit kat bar which was first created by Rowntree Limited of york England. It was strated the production in 1935. its consist of bar composed of three layers of creame-filled water and cover in outer layer of chocolate. Each finger can be snapped from the bar one at a time. The kit kat bar has been manufactured in a number of localized versions of other markets such as Canada, Germany, Japan and Australia. Kit kat bars also available in united states as well.
How they launch this product in Bangladesh.
The kit kat bar has been manufactured in couple in country in the world in their localized version. Bangladesh has a developing country and its not rich like uk and this country labour and other cost are lower than uk. If the product produce in uk and export it from here its will not be profitable because from uk to Bangladesh distance is more than 3000 mile and distribution cost will be very high. So this product has to produce in Bangladesh and sell it there.
About the market size
In Bangladesh total population in about 160 million and its almost double than uk population. So its market size is bigger than uk. As kit kat bar is small product and its producing in Bangladesh its producing cost will be lower than uk and 90% people can be afford it. So more produce more sell more profit.
About the employee
When any company launch the product or produce the product in different country first things have to keep in mind about the labour. Bangladesh has lots of skilled and unskilled labour and if them provide proper training about the product and how produce it
they will be more skillful.
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