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Manual: Organizing Trade Mission to Visit the Trade Fair
- 2 months before the fair
________ Study the fair & the products' variation, develop a pitching strategy.
________ Prepare the list of prospects (importers, distributors, and retailer)
________ Prepare the list of journalists & magazine editors / writers
________ Prepare fair invitation letter & brochure (if available)
Target ? Importers, Distributors, Retailers
________ Prepare the letter inviting journalists & magazine editor/writer to visit the fair
Target ? Magazine, Journal, publications involved with the industries according to each fair.
________ Send invitation via direct mail, fax, e-mail, and personal phone call if necessary
- 1 month before the fair
________ Follow up the invitation process
________ Begin to collect the list of fair's visitors
________ Begin the process of online registration (Web-site registration)
go to: http://register.iv.co.th
User name: Miami
Password: 4695428
________ Check the Fair website for those visitors whom already registered for themselves which are from our territory. (begin the "have" process)
________ For Ex1 and Ex2 guests, send them the company profile to fill out. (see example )
________ Prepare and send a proposal memorandum for Ex1, Ex2 attached with company profile to DEP (see example)
1. Proposal memorandum (example page 2-3)
2. Ex1, Ex2 company profile (example page 5-8)
3. List of trade mission to visit the fair (example page 4)
4. Budget detail (example page 9-11)
________ Prepare and send a proposal memorandum for Journalist & magazine editor / writer attached with CV & company pro ...