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Marketing Paper
All organizations want to know the essential measures needed to compete in today's business world. Effective management along with strong leadership skills is two elements needed to run a successful company. Along with these elements management needs to be able the make good decisions. In order for any organization to prosper, the marketing strategy must be observed closely, anticipated appropriately, and managed effectively. The focal point of this paper is to define marketing in my own words while providing the definitions of marketing from two different sources. Based on these definitions explain the importance of marketing in organizational success.
Marketing can be defined in many ways as long as one knows that marketing does not just consist of sales and advertising. Of the top of my head I believe that marketing involves linking producers of goods and services to consumers who are willing to purchase such goods and services.
In the book Marketing: An Introduction, marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others.
Marketing can also be defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals (Kotler, 2001).
Companies that are successful in the marketplace have developed superior marketing strategies and tactics, which are inclusive to implementing an effective marketing plan. to define marketing in my own words while p ...