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Running head: MARKETING MIX
In an organization it is important to include the marketing mix in all aspects of the decisions. The marketing mix is the combination of elements that frame the marketing strategy for a company in relation to their products and services in order to help them achieve their marketing objectives (http://www.bized.ac.uk/educators/16-19/business/marketing/activity/mix.htm). This involves all departments of the organization that will influence how the marketing mix is sold. There are four major parts of the marketing mix which are: product, place, price, and promotion. The marketing mix does not include the customer because all four P's have a direct relationship to the customer.
Product
The first "p" of the marketing mix is product. A good product makes its marketing by itself because it gives benefits to the customer. The product area involves the development of the right product for the target market. This could involve a good, a service, or both. In the development of the product it should take into consideration the needs of the customer. The customer will be the one who takes into consideration the entire product features in determining whether to buy the product. A product involves aspects such as instructions, accessories, benefits, quality level, branding, packaging, and so forth.
Product impacts the development of the marketing strategy because of its unique features. In 1997 Gold Canyon created a candle with double wicks. This unique feature would enable the candle to burn more efficient and longer. This would leave absolu ...