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[Product Name] Marketing Plan
[Your Name]
MARKET SUMMARY
Market: Past, Present, and Future
Review changes in the market, which can include:
? Market share.
? Leadership.
? Players.
? Competition.
? Market shifts.
? Costs.
? Pricing.
Market Cycle
Product Definition
Describe the product or service being marketed.
COMPETITIVE LANDSCAPE
Provide an overview of product competitors.
Competitor A
? Competitors' strengths
? Competitors' weaknesses
Competitor B
? Competitors' strengths
? Competitors' weaknesses
PRODUCT COMPARISON AND POSITIONING
Positioning of Product or Service
Distinctly define the product in its market and against its competition over time.
Position each competitor's product against the new product.
Consumer Promise
Summarize the benefit of the product or service to the consumer.
COMMUNICATION STRATEGIES
Messaging by Audience
List marketing messages for different audiences.
Targeted Consumer Demographics
List the demographics for the targeted consumer groups.
LAUNCH STRATEGIES
Launch Plan
Discuss launch plan if the product is being announced.
Promotion Budget
Supply backup material with detailed budget information for review.
Promotional Schedule
PUBLIC RELATIONS STRATEGY AND EXECUTION
Discuss:
? PR strategies.
? PR plan highlights.
? Backup PR plan, including editorial calendars, spea ...