edf40wrjww2CF_PaperMaster:Desc
It is believed that advertising as a trend started from the Roman times when they painted walls to announce the various events, such as fight of the gladiators. In the mid late 1800s by salesperson and brokers who worked for media and received commission for selling advertising space to companies and this way advertising agencies were created. Nowadays US advertisers spend billion of dollars in order to advertise a product or service of a company. Advertising is used mostly by businesses however non-profit organisations, social agencies and politic parties are bringing advertising into play as well lately.
In every advertising agency media planers should consider many factors before deciding which media they will choose as their advertising tool. As their starting point advertisers should look after the media habits of the target consumer will affect media choice; see which media will reach target consumers more efficiently, and it all depends from the nature of a product. For example fashions are best advertised in colour magazines, an automobile performance in best demonstrated on TV; major sales of the very next day can be announced/advertised though radio or newspaper; where as messages with a lot of technical data requires direct online advertisement, Web site or an online advertisement.
Mass-marketing has a long dominating history into the advertising world. Television advertisement is dominating in every single advertising agency. One of the reasons for using this mass media advertisement tool I believe is media impact that any television station can offer to the potential buyers/consumers. It is believed to be the most qualitative value of a message exposure through a given medium. In o ...