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MKTG-201 FALL 2008
Individual Assigment-2
1. Who is the target market for each ad and what needs of each target market are being appealed to?
The product line of ads I choose are real-estate companies.I compared advertisements of two different companies which are Cer Yapi its project called “Gala Town” and Akfen GYO & Saglam Insaat the project called “Levent Loft”.
Gala Town is stated in Anatolian side of Istanbul in Bayramoglu far from the city center. The project’s goal is surviving people from dark, crowded and stressed city life and provide them a new healthy, unstressed life. The project is for middle income families because the loans are between 125.000 and 340.000 YTL and the company presents different payment models to make easier paying the loans for its customers. Moreover you may pay at the end of the construction. The target market consists of families, retired people but also the company serves working class young adults. The projects includes studio apartments for people who wants to live individually. The concept is not only staying out of the city but also bringing basic needs near to the house and making the life easier by building the first shopping center and sport center in that area close to Gala Town. Additionally, there is a new construction in progress for especially children which is the biggest zoo and botanic garden of Istanbul. Also Gala town is near of Istanbul Park which is very interesting for men and boys.
Levent Loft is located right in the downtown of Istanbul in Levent. The company is building a resident and its goal is breaking the limits even if you live in the city center. The target segment of this project are consumers ...