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A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years.
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
In detail, a complete marketing plan typically includes:[citation needed]
1. Title page
2. Executive Summary
3. Current Situation - Macroenvironment
economy In detail, a complete marketing plan typically includes:[citation needed]
4. Title page
5. Executive Summary
6. Current Situation - Macroenvironment
o economy
o legal
o government
o technology
o ecological
o sociocultural
o supply chain
7. Current Situation - Market Analysis
o market definition
o market size
o market segmentation
o industry structure and strategic groupings
...