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Marketing Tips by Hospitality Professionals
Master Restaurant Marketing Techniques to Immediately Generate More Customers, Make More Sales and More Money
Restaurant Training Guides by A La Carte Training are ‘bite size pieces’ to help restaurant management and commercial catering management turn visitors into lifetime customers in just 24 hours.
ARTICLE:
10 Marketing Tips
Dining has become one of the most common forms of entertainment. People are dining out more than ever, and the internet is one of the biggest marketing tools out there. Restaurant marketing and public relations in 2007. Here is a list of some of the newest tactics that restaurants will be using this year.
1. Web and interactive marketing
Over the past few years, the use of Web and interactive marketing has increased drastically. This trend Is only going to keep growing in 2007 as restaurants take advantage of search engineer optimization tools and pay per click offering. Blogging, Podcasts and You Tube video posts are other popular Web marketing tools. Burger King’s popular Subservient Chicken site was one of the first Web campaigns to prove that interactive marketing can be successful for restaurants.
2. More viral campaigns
Buzz marketing, word-of-mouth campaigns, and stories will be a big part of restaurant public relations this year. When Starbucks sent a car around Washington D.C. with a coffee cup stuck on the roof, it handed out $5 coupons to good Samariktans who notified the driver. This campaign not only created a buzz around town but also received plenty of media coverage, both locally and nationally. ...