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Customer is defined as anyone who receives that which is produced by the individual or organization that has value. Well according to Dun and bradstreet, the single most important reason for the failure of businesses in America is lack of sales. And, of course, this refers to resales as well as initial sales. So your company’s job is to create and keep a customer, no matter what your official title is, you are a salesperson for yourself and your company. And the best way to increase your value as a salesperson is to build your customer base. Recently there are so many news about food poisoning, like china’s poison milk scandal has made a great effect on milk selling rates. In this case, this will affect customer’s satisfaction and expectation. Customer’s loyalty is a major contributor to sustainable profit growth.
At class teacher said about “?????(rose’s credit card)”, and let us saw the advertisement as well. I think it’s a creative advertisement, because it said,” women always forget their own beauty……… rose’s credit card understands you.” In this situation, it’s like the creator intentionally cuts the words in the middle. Well we can learn from this advertisement that If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. You can easily say the right thing about a product and nobody will listen. You have got to say it in a way that people will feel in their gut. Because if they do not feel it, nothing will happen. Because I think good advertising does not just circulate information, it penetrates the public mind with desires and belief.
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