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BACKGROUND
Samsung was started in 1938 when Lee Byung Chul, the son of a wealthy landowner who was in the rice milling business, opened a trading company. To increase revenue, Lee added a trucking business but Samsung, which means “three stars,” did not take off until during and after the Korean War when Lee added a textile company, started his country’s first major sugar refinery and built a powerful trading network.
MISSION AND DIGITAL VISION
The vision of SAMSUNG Electronics is “Leading the Digital Convergence Revolution” and our mission to carry out this vision is “Digital-? Company”.
There are two requirements for being “Digital-? Company”, and the first is clearly about being “Digital” producing not just digital products, but products that inspire digital integration across our entire company. The second part of being a “?” is to use ?- Processes connecting R&D, production, and marketing to customers, partners, and the market-disciplined approach is the way we bring value to every part of our supply chain, including products data and customer relationship through Enterprise Resource Planning (ERP).
SAMSUNG Electronics will network core components such as memory chips, system-LSI and LCDs as well as A/V, computers, telecommunication devices, home appliances and other stand-alone products into a total solution of digital convergence era.
(http://www.samsung.com/us/aboutsamsung/companyprofile/digitallvision/CompanyProfile_DigitallVision.html#digitalvision4)
Promotion Strategy
Over the previous period, Samsung Living Applicances announced today a partnership wi ...