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Marketing Tools for Companies in the Travel Industry
Marketing very easily determines a company's success. It is the basis from which a
company gains a clientele and longevity. It is the very offering of a company's goods or
services. Each company must ascertain which marketing techniques are best for it based on
criteria determined by the industry. From there, the four "P's" of marketing form an overall
plan for price, product, place and promotion. Customer service is also essential in realizing a
company's worth and marketing success through personal interaction and accommodation.
Finally, recommendations are always necessary as they offer insight from an outsiders' point-of-
view that the company may not have considered.
Criteria
Criteria for assessing the marketing elements of any company are important to define.
Such elements for a web-based company would include: target audience, competitive advantage,
available information, and value of each site. The criteria serve as a basis for assessing the
success of a marketing scheme and, in addition, are necessary to even begin creating a marketing
plan. The ultimate goal of any company is to create a connection between the company and
consumer in an effort to pursue a lasting and satisfying relationship.
The target audience for travel industry companies would consist of young to older adults.
Primarily from ages 24 to 65, with emphasis on both ends of the spectrum. The reason for this is
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