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Marketing Strategy Plan for UKCE
UK center for education is a brand name today in Dhaka as a quality English language training center since 2004. Our student number has grown from five students to fifty students in every session. Also, we have started ?O' level and ?A' level from June last year with a group of quality professional and reputed faculty member. Currently, we have 35 students doing evening classes with us.
The purpose of writing this report is to work out our future strategic plan for UKCE with a successful implementation plan.
Vision
To be known as the best and creative English language training center with university links world wide.
Mission
"English language for everybody."
Achieve the most creative and dynamic curriculum for IELTS training, GE, Foundation, GED, O/A level and business English.
Goal
Our goal is to increase the market share.
We need to improve co-hesiveness within our team members.
We must encourage creativity and research work.
Objective
We want to increase the market share by 10% by 2005 in our entire sector meaning 500 students in a year as a whole.
Target Market
Our target market is anybody who wants to improve their English from the age of 16 ? 40 years of age for higher education abroad or locally. Also, geographically, we want to target Banani, Gulshan and the vicinity.
SWOT analysis
Strength
? Financially strong
? Good location
? Quality trainer
? Professionalism
? Strong University links
? Strong knowledge about St ...