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ABSTRACT
In today's globally competitive world customers expect more, have more choices and they need the best for the amount they spend. So, marketing strategic plan has become so important in this aspect. In this report I have discussed about Motorola and suggested strategic frame work that they could have to implement to have competitive advantage in the market.
Table of Contents
Abstract 1
Table of Contents 2
1. Introduction 3
1.1 Global phone market 3
1.2 Emerging Market China and India 4
2. Company Background 5
3. Situation Analysis 5
3.1 Market Demand 5
3.2 Customer Analysis & ...