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2. Strategy Analysis
This section is to introduce three main things: strategy canvas with key factors of competitions, strategic profile, and strategic advantage of KIA and Hyundai companies.
Assumption
Since Kia and Hyundai companies have been cooperating each other in terms of techniques, research and development, and some core strategic; therefore we are assuming that both companies are together considered as one.
2.1 Strategy Canvas
The following chart has been created by our own judgment showing the details of some main key factors of completion in Kia and Hyundai companies (as one line) and its major competitor BMW company.
According to the chart we can clearly see that there are some factors that have been created, eliminated, reduced, and/or raised (four action frameworks). The following will analyze those factors.
Eliminate
None. There is no really precise elimination in a single factor in the chart.
Create
Some factors like reliable, safety, and fashionable have been creating in a certain level in the chart. This is for KIA and Hyundai themselves to survive in the world automobile competition. At the time of year 1990s to 2000s; many people have such bad image to Korean made cars (Kia and Hyundai) as unsafe, not reliable and not fashionable. Nowadays, the Kia and Hyundai have changed their image by booting some factors up and it works. Even though they are not as much as fashionable, reliable and safety as cars from BMW, Kia and Hyundai are great choice to choose from various types of customers.
Raise
Some factors have been raising here: economic, warran ...