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INTRODUCTION
Marketing strategies varies from one market to another and from one product to another. For example the marketing strategy of Daewoo is different from Ford. The main marketing strategy of Daewoo was how to break onto the relatively mature USA market in order to become a meaningful player in a short period of time, while ford's problem was basically an internally focused one, indicating how IT influenced the organization design and global marketing strategy.
Company Profile:
Ford Motor Company is an American multinational corporation and the world's third largest automaker based on worldwide vehicle sales.
In 1903, Ford proclaiming, "I will build a car for the great multitude." In October 1908, he did so, offering the Model T for $950. In the Model T's nineteen years of production, its price dipped as low as $280. Nearly 15,500,000 were sold in the United States alone. Ford Company the world's second-largest car company was started by Henry ford in 1903.Ford motor company is a worldwide leader in automotive and financial products and services. Ford mission is to improve their products and services to meet all the expectations of their customers and this will allow them to prosper their business and to provide a return to their stockholders.
Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford and incorporated in June 16, 1903. Ford now encompasses many global brands, including Lincoln and Mercury of the US, Jaguar and Land Rover of the UK, and Volvo of Sweden. Ford also owns a one-third controlling interest in Mazda.
Ford introduced methods for large-scale manufacturing of cars and large-scale management of an in ...