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This is an introduction with insight on what Guerrilla Marketing is. The main idea of Guerrilla Marketing is to try and get the most out of advertising, by using the least expense. There was a statement that suggested using alternative plans rather than standard expensive plans discussed in textbooks. Most of those plans are developed for large corporations with a huge spending budget. Guerrilla's don't have the same revenue to spend on large advertising campaigns. The best plan is to make the most of the money that is available to the company. Technology is a huge benefit to business owners of today. In today's society this is something that must be pursued and will also offer huge benefits to the Guerrilla's. There also was general information about tomorrow's customer. One aspect that stood out, was the fact that they will be less forgiving and will greatly appreciate warmth and attention. There was also a list of the fastest growing areas. These areas are Arizona, Idaho, Nevada, Texas and Utah.
Entrepreneurial marketing is to be very profitable for the owner who wants to get it right the first time. This helps by focusing on the task at hand and trying to perfect the operation. The single most effective improvement a company can make, is reducing as many errors as possible. There also is a slim possibility that only a few customers are enough to run a business and make a profit. This is very important in understanding the way key customers spend at your company. 80/20 rules are very important to keep in mind. This is a rule that tells us that 80% of the profits come from 20% of t ...