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Table of Contents
Executive Summary……………………………………………………………………………....3
Background of Study……………………………………………………………………………..4
The Importance of the Project…………………………………………………………….4
The Management Decision Problems……………………………………………………..4
Research Objectives………………………………………………………………………………5
Research Methodology…………………………………………………………………………....6
Sampling…………………………………………………………………………………..6
Questionnaire Design……………………………………………………………………..6
Data Collection Method…………………………………………………………………...6
Problems Encountered During the Fieldwork Procedure………………………………...6
Cross Tabs Analysis........................................................................................................................7
T-Test Analysis……………………………………………………………………………………8
Managerial Applications…………………………………………………………………………9
Limitations and Conclusions…………………………………………………………………....10
Executive Summary
This report examines the feasibility of creating a new spa. As defined by dictionary.com, a spa is a luxurious resort or resort hotel. Though there are many different opinions on what a spa should be, we feel that after doing extensive research, and surveying people to find out exactly what they expect in a spa, we have come up with the best business model to fulfill our customers’ needs.
The purpose of this report is to provide our business backers with the information necessary for assessing the effectiveness of our business model. Again, we feel that the information contain ...