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JoBDeK
RESEARCH
Kimberly Block
Jody Brogan
Brittany Caple
Destinie Schirle
Table of Contents
Executive Summary 1
Service Overview 2
Target Market 3
Problem Statement 4
Research Plan 4-5
Primary Research 6
Secondary Research 6
Sample Survey 7
Test Pilot Report 8
Focus Group 8
Recommendations 8
Works Cited 9
Executive Summary
JoBDeK Research will perform research to collect and compile data regarding the Blackhawk Technical College Financial Aid Department’s service and favorability among current students. Our goal is to answer the question “What are students’ attitudes towards the Financial Aid Department at Blackhawk Technical College?” We will be looking for satisfaction and dissatisfaction with the Financial Aid Department at Blackhawk Technical College.
We at JoBDeK have started the marketing research process by compiling data and creating research tools to help us respond to the Management dilemma.
Destinie Schirle has researched the service and provided an overview of the Financial Aid Department. Destinie will also address the target market and the demographics.
Jody Brogan has formatted the research plan and has detailed the steps we will use to gather information and make recommendations.
Brittany Caple has addressed the primary and secondary research tools that JoBDeK will be using, which include surveys and interviews.
Kimberly Block has dev ...