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Marketing Report
For
Table of Contents
Executive Summary
The New York research covers a complete sample breakdown of doctors and patients. This breakdown can be used to send surveys, as contact information for personal selling or promotion. The folder titled New York on the CD contains all information needed to conduct any of the things mentioned above. There is also an ample sports breakdown for the golf professionals. This is not a sample but all the private golf clubs and the golf associations that could be used for promotional needs as well as selling. All the information needed for this is found in the excel file in the New York folder titled "New York Research". All promotional information is mentioned in the promotion folder and in the New York part of this report. All information needed that requires further research can be found in the sources of the New York part and in the New York folder word file "Sources".
The Swiss marketing report outlines basic information about the potential target group and related laws and insurance issue and promotion to enter this new market. There is in total 86 golf clubs in Switzerland, and so far, there is no information available shows that they are using bio-feedback or neurofeedback to enhance the performance of their members. It is also difficult to give estimation on how the sales will be, or future market share will be, it depends on how the bra inquiry would use the communication tools and how much they would budget for that.
The German research gives an overview of a sample of contact details of doctors divided into users and non users of neuro/biofeedbac ...