Marketing Proposal

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GROUP 3 PROPOSAL '  NORTH SHORE GYM

BACKGROUND

North Shore Gym is a real company operating in Pymble NSW.

North Shore Gym has been part of the fitness industry for 20 years. Focused on achieving results for clientele is the number one focus and a key contributor to the success of the gym.   The laid back and comfortable environment teamed with superior equipment and knowledgeable/facilitating staff, a rewarding and enjoyable experience is guaranteed. “At North Shore Gym we believe that fitness is for every body” ( www.northshoregym.com.au).  Levels of fitness range among members therefore we have the facilities to meet all your needs whether you are a first time gym patron to professional.

North Shore gym can be found at the following address: www.northshoregym.com.au

Objectives
      • Generating further membership by facilitating online option.
      • Further developing interactivity  by bringing the website into the Web 2.0 dimension
      •
Semantic web
How do we take the 1 and 0’s and make them represent us
Facebook ?  trying to decode the info that we give freely, don’t yet have the technology but will soon.

Computerworld feb 27 2006 semantic web Russell Kay

Digital convergence
•    The priming of underlying digital technology components and features such as voice, texts etc.
•    Now leads to convergence through pda’s computers etc
•    Most online
•    Look at Microsoft research for collaboration research
•    Triple play ?  Telstra joini ...
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