edf40wrjww2CF_PaperMaster:Desc
Marketing Project
Bill Rossetti
Introduction
In the ever changing technological era of the soon to be 21st century,
electronic advancements have amazed us all. Unfortunately, the educational gap
for the common man/woman as a computer end user has left many far behind. There
are those who know and those who don't. This gap is the anchor of the computer
industry. One question comes to mind. "Why would I buy a computer, investing
thousands of dollars, when I don't know the first thing about them?" If it were
as easy as plugging it in and it guiding you through every nook and cranny
answering every question you had, then the computer would basically sell itself.
However, the shortcomings of this incredible technology intimidates the average
person. There has to be a liaison, an educator, a hand-holder, someone that is
there, patient and understanding, willing to teach and guide the most timid of
users. This is where my service comes in to play. A service that is there for
the computer novice, a strong, knowledgeable voice just a phone call away,
soothing the anxieties, relieving the pressures of ignorance.
Target Market
A geographic approach for my business would be the most feasible. I'm
concerned with anyone that now owns, plans to own, or is reluctant to own
because of their fear due to lack of knowledge. As a test area, I would keep my
business in the immediate vicinity. The Battle Creek/Kalamazoo area would be my
start up point. Although computer sales have increased considerably due to the
drastic drop in ...