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MARKETING PRINCIPLES ASSIGNMENT
Introduction
Part one of the assignment is to discus the macro environmental forces and key trends in personal computer and snack foods industries. Macro environment consists of six larger societal factors that affect the micro environment. The forces are demographic environment, economic, natural environment, technological environment, political environment and cultural environment.
In part two of the assignment has three research situations. Each of the situations will be discussed that what type of data collection method is suitable for it, the reasons for choice and the potential problems. There are three methods of collecting information, mail questionnaires, personal interview and telephone interview, each of them have its advantages and disadvantages.
PART ONE
(a) Personal computer
IBM in New Zealand
IBM - International Business Machines Corporation installed the first computer in New Zealand in the early 1960s. Its operations have grown spectacularly, making IBM the leading Information Technology company in the country with 85 Business Partners dedicated to delivering the 'best solution fit' for its valued customers. (http://www.ibm.com/nz/)
Demographic Environment
It relates to population characteristics calculated using statistics in terms of age, race, size and occupation.
-Age structures
Estimated Resident Population of New Zealand
by Sex and Single-Year-of-Age, As At 30 June 2003 (Final)
Age
(Years) Males
Females
Total
0-4 143,160 136,280 & ...