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Individual Assignments - Marketing Plan.
Review individual marketing plan assignment. The major written assignment for this course is to write a marketing plan, utilizing the resources and examples of The Marketing Plan Book. Students will work on this project individually. Students will develop a hypothetical company that operates in the US and one or more foreign markets. The marketing plan needs to involve a product that has a service component to the product. As students determine whether they will offer an existing product or a new product, consider the following questions:
o Is there a current product on the market that could benefit from updating or enhancing it?
o Are there market trends for which a new product will satisfy the needs and wants of prospective customers?
o Establish marketing goals and objectives.
o Additionally, you may want to ask yourself the following questions:
? Does the product fit with your interests?
? Is this a business product or a consumer product?
? Does it have market potential and is this market profitable? Is there a high likelihood for its success?
? Is it unique ...