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Marketing Plan Head Start
1.0 Executive Summary
Head Start is a Not-for-Profit organization authorized by congress in 1965. This national organization is "a comprehensive early childhood development program for low income families." (HSEOC brochure) Head Start of Eastern Orange County established themselves in Newburgh in 1967 and has been servicing the community since. HSEOC caters to children that come from poor families of the community. The program takes on the responsibility of preparing these children for life more so than any other preschool program in the area.
HSEOC has facilities and funding for 227 students. These 227 are selected from many applicants on a need basis. The students who attend the program must come from families that qualify for this program based on the federal income eligibility guidelines. HSEOC runs two different programs consisting of 3 to 4 your olds. One program is 3.5 hours per day four days a week and the second is 6.5 hours per day five days per week. The second program is strictly for parents who work full time or are currently enrolled in school.
In speaking with Joyce Carey it was easily determined that this organization is facing many difficulties. The first challenge of HSEOC is their facility. HSEOC is currently leasing space that could possibly not be renewed within the next few years. Another difficulty is high demand for participation without ample facilities. HSEOC turns down possible participants due to the lack of facilities and resources. HSEOC would like to serve all of the children in the community, however wi ...