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Company X, Inc., Marketing Plan:
“Service Level Agreements”
Executive Summary
Company X, Inc., is a small locally owned organization that has been operating for almost 10 years now. The company employs only 14 people. Company X is a fixed wireless ISP (Internet Service Provider) that specializes in providing high-speed Internet access to rural areas of the San Joaquin Valley. The company also offers many other services the help it to generate more income such as network consulting, web hosting, co-location, point-to-point wireless solutions, and other Internet access services.
With competition high the company is in need of a competitive advantage that will help bring it to the urban market. The company’s current strengths over its competitors are not sufficient enough to gain a foothold in the urban market. Targeting urban businesses with a need for high, guaranteed speeds are the key to entering into this world dominated by AT&T. With new wireless equipment from a company called Wave IP, Company X can find its niche with SLA (Service Level Agreement) contracts.
Environmental Analysis
Before Company X existed its sister company, The Works Internet LLC., was running the show providing many of its current services except fixed wireless Internet. The Works owners Craig DeManty and Garrett Burbage joined forces with Peter Sorensen in 2003 to form Company X; the company is now absorbing The Works Internet completely and phasing out dial-up Internet. (Company X). This locally owned company holds the largest market share in fixed wireless broadband Internet and with a successful marketing plan they will become a major competitor with the urban gi ...