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The purpose of this document is to outline the marketing strategies for the revolutionary product that is Scent Sense. This document will be used to set goals to be achieved in the foreseeable future by further developing strategic plans for each section included in this marketing plan. Scent Sense is in the unique position to offer a high-quality device that will change people's computer experience. By enabling users to "get their smell on", we have positioned ourselves ahead of the pack. Our competition is non-existent at the present time, but when other entrants enter the field our skilled staff, strategic partnerships, and break-through technologies will allow us to continue on a the industry leader.
Mission Statement
Our mission is to help people "get their smell on" by producing and marketing a high quality computer peripheral device which enriches the everyday use of a computer by incorporating an individual's sense of smell.
Target Market
The target market for Scent Sense is women ranging in age from 22-65. These women are both busy professionals and homemakers who are technically savvy and who enjoy the latest in household gadgetry. They use computers in their home daily for looking up recipes, shopping, or playing games to help them unwind. Their computers are centrally located in the home; in a place the whole family can use and enjoy them. Income for these individuals will be over $40,000 per year. The estimated population for our target market within the United States is 180,059,026 (U.S. Census, 2006).
Positioning
Marketing, education, communications and entertainment are typically pr ...