edf40wrjww2CF_PaperMaster:Desc
Table of Contents
Page
1. Background 3
2. Strategic Focus and Plan 3
• Mission Statement 3
• Goals 3, 4
• Competitive Advantage 4
3. Situation Analysis 4
• SWOT Analysis 4, 5
• Company Analysis 5
• Customer Analysis 5, 6
• Industry Analysis 6
4. Market-Product Focus 6
• Marketing and Product Objectives 6, 7
• Market-Product Grid 7
• Products 7, 8
• Target Market 8
• Point Difference 8, 9
• Positioning 9
5. Marketing Program 9
• Product Strategy 9, 10
• Price Strategy 10
• Promotion Strategy 10 ...