edf40wrjww2CF_PaperMaster:Desc
Index
Abstract: 2
Market orientation: 2
Benefits of market orientation 3
Barriers to marketing orientation 5
Market orientation concept for new business: 6
Effects of market orientation on the existing business: 7
Mass marketing: 8
Role of mass marketing in developing tactical action programmes 8
Advantages of Mass Marketing: 9
Limitations of mass marketing 9
Market Segmentation: 9
Advantages of Market segmentation 11
Disadvantages of Market segmentation 11
Mass marketing versus Market segmentation 12
Conclusion: 13
References: 13
Abstract:
The first half of the assignment deals with the adoption of market orientation as a key principle for guiding the new business as well as the existing one. It gives a clear picture of the role of market orientation in the business industry and how it helps to achieve the business goals and the objectives. The second half of the assignment looks at the advantages and the disadvantages of the mass marketing and the market ...