edf40wrjww2CF_PaperMaster:Desc
Company profile:
Tata Motors Limited is a part of the Tata group of companies which is one of India’s largest, most respected and diversified conglomerate with activities ranging from mining, steel production (with plants in the far east and now in Europe – acquisition of CORUS plc ) software development, electronics, hospitality and commodities (tea brands such as Tetley) etc. Tata Motors is one of India's largest automobile companies, with revenues in excess of £ 4 billion2 in 2006-07. It is the leader by far in the commercial vehicles segment, and is presently the third largest manufacturer in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments.
Established in 1945, Tata Motors' presence cuts across the length and breadth of India. The first Tata vehicle came onto Indian roads in 1954 and as of today there are more than 4 million Tata vehicles on Indian roads2. Initially Tata Motor’s was only present in the commercial vehicles segment but moved into the passenger vehicle segment after the launch of the ‘Indica’ in 1998 . The company's multi-locational manufacturing bases are strategically placed across India.
Products offered by Tata Motors in the passenger car segment of the automobile industry are the Indica (which is a hatchback) and the Indigo (which is a 3 box structure) and an estate version on the same platform called the Indigo Marina. All three options are available in petrol and diesel variants. These products have been wholly developed from design to engineering by Tata Motors’ own R&D division, a feat unmatched by its rivals.
Market Analysis:
Macro Factors:
Liberalization – Opening up of the Indian markets
...