Marketing Museum

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Earned Revenue  *Earned revenue* is *revenue* created by the business operations of the facility.   Sources that contribute to museums’ earned revenue include admissions, gift shops, food and  beverage sales, memberships, facility rentals, and fees for research services. Essentially, any  product or service that is offered by the museum and generates income is considered earned  income.  *Unearned revenue* is money that is not generated by the business operations of the facility,   but is provided by others. The main sources of unearned revenue are fundraising and grants.  Fundraising to increase unearned revenue includes both internal and external activities. Internal  activities include such actions as special events, garage sales, and auctions. External activities  include tactics such as soliciting sponsorships and developing partnerships, plus such activities as  establishing foundations and/or ‘friends of’ societies.  Grants are the other type of unearned revenue. Grants are funds given to tax-exempt non-profit  organizations or local governments by foundations, corporations, governments, businesses and  individual donors.  {draw:rect}  0  © British Columbia Museums Association, 2007  Suite 204, 26 Bastion Square, Victoria, B.C. V8W 1H9  www.museumsassn.bc.ca  BCMA / Best Practices Modules  Page 5.  *In order for a museum* to remain financially viable, increasing earned revenues should be a   fundamental part of the budget planning process. With government funding decreasing,  generating increased earned revenue will likely be the tactic chosen by museum boards of  ...
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