edf40wrjww2CF_PaperMaster:Desc
Developing MBA Programme
Marketing Mix
Abu Dhabi University
The 4 PC developing
Abu Dhabi University set the current Marketing Mix as the follow
Product: Master of Business Administration (MBA) programme
11 courses (8 core Course) and(3 Elective) consisting of the following :
? 8 Core Courses:
Each student is required to complete the following:
Course Title Credit Hours
Marketing Management 3
Financial management 3
International Business Management 3
Advanced Managerial Accounting 3
Leadership and Communication 3
Strategic Management 3
Managerial Decision Models 3
Integrative project 3
1.
? 3 Elective Course: Student must take 3 elective course to specialize in any interested field
Course Title Credit Hours
Investments and Portfolio Analysis 2
International Financial Management 2
Human Resource Management 2
Operations Management 2
Marketing Communication 2
International marketing 2
Business Intelligence 2
Student with non business backgrounds Bachelor's are required to take the below pre course before starting MBA
? 3 Pre-Core Courses
Pre Course Credit Hrs
Managerial & Organization Behavior 2
Statistics and R ...