edf40wrjww2CF_PaperMaster:Desc
MARKETING
Marketing is known by many people as the advertising mechanism companies use to increase the visibility of a product or service. What many people do not realize is that many hours of development and planning are required to succeed at such a feat; advertising is not the only element in marketing. Marketing also involves branding, public relations and most importantly customer service. Marketing is defined by Merriam Webster as the process or technique of promoting, selling, and distributing a product or service (Agnes, 2002).
Before enrolling in Marketing 421, a personal definition of marketing that existed would have only included the advertising aspect. Excluding the other aspects was due to ignorance and the lack of understanding about the complex subject of marketing. Now that the subject has been explored, a new revised definition of marketing exists. One would come to understand that marketing begins to as a relationship between a product or service producer and the consumer. Marketing has become than just persuading someone to use or even purchase a product or service.
To a consumer, marketing exists in every aspect of life. From the beginning of a day when one makes the decision to watch television or decides to eat Kellogg cereal for breakfast and even reporting to work is a result of marketing. Marketing is an exchange of something for something else (Perreault-McCarthy, 1960/2005). In the case of breakfast, a consumer has the ability to purchase Kellogg cereal at a price established by the Kellogg Company and the retailer who sales the product. This transaction is very important to an organization.
Marketing ...