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Marketing Mix of Google
Lita M. Holdeman
University of Phoenix
MGT 421: Marketing
Course BSM0560C
Nick Okoro
May 3, 2008
Table of Contents
Introduction 3
Marketing Mix Definition 3
Product 4
Price 5
Promotion 6
Place……………………………………………………………………………………………….6
Conclusion 7
References 8
Google founded in the dorm room of two Stanford University students in 1995. Larry Page and Sergey Brin did not see eye to eye, their strong opinions and difference of viewpoints would lead to common ground in solving one of the biggest challenges of retrieving relevant information from a massive set of data of the internet world (Google, 2008).
Google is now one of the most popular search engine and the reason for success is an innovative marketing plan. Google differs from the dot.com era of the 90s in where the employees developed a tool needed by everyone who had connection. Google finding their niche in the market and following the path of innovation of marketing has become the popular company everyone knows today (Google, 2008).
Google has more uses than meet the eye, with text ads help boost sites that are willing to pay for clicks to their websites. Google search allows for search for images, shopping, news, maps, gmail, and conversion calculators. Google uses the marketing mix in its marketing plan as an advantage over its competitors.
The author of the paper will define the marketing mix and relate the four P’s to the company of Google. The author ...