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Marketing Concepts
Assignment 1 ? The Marketing of Business
This essay will be divided into four parts. The first two parts will be composed of two interviews to business owners/managers, with the objective of their explaining how they identify and provide for their customers' needs. The next two parts will be made up of three interviews each, asking customers of the previous businesses if their needs have been fulfilled.
Interview with The Big Chill Bar manager ? Alex Greenwood
For the first company we have chosen The Big Chill Bar that is situated on Dray Walk off Brick Lane, London E1 6QL. The Big Chill Bar has a relaxed atmosphere with various art exhibitions, music and media events, opening seven days a week. We interviewed the bar manager Lisa Alexanderson (P.C. E16QL) so that she would provide us with sufficient information on how their company identify and cover customers needs. In order to obtain this information, we asked her the 4 P's. In response to our questions she replied that the product provided in her bar was of high quality, presented in a modern manner, that is, in accordance with the trendy upbeat area where the bar is situated. As for the pricing, she commented that the prices were slightly above average due to the high quality service provided. Being a bar, the manager of this company had no response to the placement of the product they sell because customers can purchase it at the bar. As for promotion, The Big Chill Bar has a website and features in many London food and drink guides. Besides, they also distribute flyers around Hoxton area.
Interview with Rough Trade manager ? Min Park
Last Monday, my colleague Max and I visited "Rough T ...