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Marketing Mix Paper
Marketing encompasses everything from the products or services one sells, to how they are distributed to the customer. A Marketing Mix is the combination of products offered to reach a target market for the organization. "Marketing is much more than selling, or advertising (Cap Com Marketing, 2006)." The marketing mix is comprised of the Product, Price, Promotion, and distribution. The marketing mix is also known as the four P's.
Worldwide, approximately 10 million people suffer from blood clots every year." Since 1997, Possis has become the leading provider of mechanical thrombectomy products by marketing its AngioJet System through a direct sales force, developing a United States customer base of more than 1,500 interventional catheterization labs (Possis, Inc, 2006)". "Angiojet thrombectomy is a catheter-based procedure (Possis, Inc.)." The system is used for the removement of blood clots (thrombus). Blood clots may be caused by multiple conditions. Factors include cardiovascular disease, trauma, invasive procedures, or even prolonged bed-rest. A blood clot can block a blood vessel and prevent organs from receiving valuable oxygen supply. In addition, the clot may break off (emboli) and obstruct blood flow to other organs. Conditions caused by blood clots include, peripheral ischemia, which may result in loss of limb, pulmonary embolism, acute myocardial infarction, stroke, and deep vein thrombosis (DVT).
Currently, the three types of primary intervention for removing intravascular blood clots are surgery, drugs, and mechanical devices. Thrombolytic treatment involves the administration of drugs in an intensive or critical care setting. The drugs require prol ...