edf40wrjww2CF_PaperMaster:Desc
Title: Marketing mix customization and customizability.
Authors: Logman, Marc
Source: Business Horizons; Nov/Dec97, Vol. 40 Issue 6, p39, 6p, 1 chart
Document Type: Article
Subject Terms: *BUSINESS planning
*CUSTOMER services
*MARKETING
METHODOLOGY
Abstract: Discusses the customize ways of introducing, providing
and delivering products and services to customers by business firms.
Impact of customization on the marketing mix; Strategies or instruments
in the marketing mix; Options for business in producing and marketing a
product or service.
Full Text Word Count: 3699
ISSN: 0007-6813
Accession Number: 9712104170
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Database: Business Source Premier
MARKETING MIX CUSTOMIZATION AND CUSTOMIZABILITY
Businesses looking for custom methods of designing, pricing, selling,
and delivering their wares can do it themselves or leave it up to the
customer.
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