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The apple products
Everyone sees the simple logo of the multi-million dollar apple sign everyday. Whether if its on a mp3 player, or to be more specific the ipod, or even the Mac book, which I am currently using to type this journal, or the iphone, which currently isn’t even on the official Singapore market, but some still get it illegally or from other countries.
Apple has placed itself into pop culture, from how ipods and subsequent trends like the pod casts are created. Apple has managed to market its mp3 players to become renowned around the world as the best selling, or at least the classiest and simplest of mp3 players. From the simplicity of the design, to the uniqueness of its operating system, ipods have made the people who bought their products loyal customers. But this would not have been possible without the marketing efforts of apples team, remember the one that played all those catchy tunes while having silhouettes of people dancing to the music coming from their ipods? Remodelling the design of the original ipod in different ways, created new target audiences who all love music, but in a different way. Using product concept, apple continues to make better products by improving looks, functions and capacity I say different due to how different people may want to have smaller ipods or those that have more functions. From the original ipod, they created the ipod nano, the ipod shuffle, as well as the itouch, all play music, but depending on the design and size as well as functions, they managed to create best selling products and achieve gastronomically large sums of profit. Adding different functions like video and using mini designs of mp3 players, ipod shuffle, the market has a wider ...