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It is important to understand the principles of marketing in today's society. In order to be competitive in the market place, an organization must analyze its marketing plan on a routine basis. I am most familiar with the military and Resurrection Life Church and will discuss how we market what we do to bring people to their respective organizations
To start out, we must first define marketing as it applies to the society's demographics, manner of thinking, and competitive intelligence. It is not the logical plan to sell something to someone that lives a thousand miles away, but to try to focus on those who are within one hundred miles. An organization must also consider if people are going to need or want the product or service that is to be offered, and if it will be reasonable to produce efficiently without ?going in the hole'. According to Kerin, Hartley, Berkowitz, & Rudelius, (2006), "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its shareholders." Marketing: 1. the act of buying and selling in a market, 2. the total of activities by which transfer of title or possession of goods from seller to the buyer is effected, including advertising, shipping, storing, and selling (Urdang & Flexner 1973).
One of the most effective tools that can be utilized is a Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) analysis. SWOTT analysis highlights the advantages and disadvantages associated with an existing product or service.&n ...