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Marketing for Business to Business (B2B) vs. Business to Consumer (B2C)
The definition of B2B and B2C marketing is different. Most people think marketing is marketing, but that is not necessarily the truth. Whether you are marketing to consumers or marketing to businesses the concept is truly different. When marketing to a consumer, that person is buying the product for themselves verses a person buying products that they are going to resell. When making a consumer purchase, emotions are involved with that product. Not so when purchasing for a business. B2B depends on the relationship you have with your customers. If a person makes a wrong decision on a product for B2B, it could cost those business customers.
What is B2B and B2C Marketing? Debra Murphy, with Vista Consulting states; “Research reveals that these terms were coined to differentiate internet commerce businesses that sold products primarily to consumers versus those whose market are other businesses. These terms expanded their definitions to refer to any business who sells primarily to the end customer (B2C) or to other businesses (B2B), both online and offline.”
Although the marketing programs are the same for each type of business (events, direct marketing, internet marketing, advertising, public relations, word of mouth and alliances), how they are executed, what they say, and the outcome of the marketing activities differ.
The first step in developing your marketing strategy for B2B is similar to the first step in a B2C strategy: identify who the customer is and why they need to hear your message. From there, the marketing activi ...