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Every organization must build strong and right image from the beginning. By right image we mean the image that sends a clear message about our organization and our products – mobile phones.
According to research, creating a corporate image is one of the key challenges facing companies, because 35 percent of the company’s value is due to intangible factors. Research also found that the more the image of a company is positive the more profitable it is. Creating a positive corporate image is expensive and lengthy and it can be easily changes because it is connected to the society’s perception of the company.
Brand name is used to differentiate one product, especially a competing product, from another. In other words, it is a mark used to show an ownership.
In our competiting industries, when several companies promote a similar product, it is important for brand names being clearly on the packaging and easily recognizable. Competing manufacturers invest a lot of money and effort into making their brand name into a household name. Brand name recognition and recall can build through repetitious advertising. Brand names, logos and whatsoever must be related to the products and must represent it.
One of the primary reasons for keeping a brand strong is that it contains something that has salience to customers. It occurs when customers are aware of the brand and the brand has attributes they desire.
Once if our organization’s reputation rises (e.g. reaching the same level as nokia, sony ericsson and etc.) we will generate many benefits, such as
? Ability to charge higher or same prices as phones mentioned above)
? Obtaining more loyal customers, and makin ...