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A Marketing Communication Plan
for
Panama
2nd Edition
Written by:
Nicoline Becker
Table of content
1. Introduction
2. Background
3. The Situation Analysis
Company Analysis
Competitor Analysis
Consumer Analysis
Product Analysis
SWOT- Analysis
4. Marketing Communication Objectives
5. Marketing Communication Strategy
6. Marketing Communication Mix
The core concept
Sales promotion
7. Planning
8. Budget
9. Evaluation & Feedback
10. Appendix
Research
Agency Briefing
1. Introduction
By means of this document ...