edf40wrjww2CF_PaperMaster:Desc
There are many similarities as well as differences with the marketing strategy for Business to Business Organizations versus Business to Consumer Organizations. The elements that are similar require a comparable marketing strategy. However, there are drastic differences as well and must be approached in a very different manner. The common element is Customer Service and recognizing what the end consumer needs. Remaining cognizant of meeting and exceeding customer expectations is what makes or breaks a marketing strategy with any business and these types of organizations are no exception.
As with any business, marketing strategy depends on who is receiving the marketing message. Business to Business sites cater directly to other businesses. This could come in the form of products or services. For example, business to business typically target business owners, managers and decision makers. This could come in the form of training, consulting or actual products. The marketing plan would vary based on the product or service sold; however, the goal of the marketing would be to increase efficiency, productivity and overall profitability. Often, B2B organizations work diligently to build a relationship and report with clients as part of their marketing strategy. This relationship can often be the deciding factor when partnerships are made.
Another interesting aspect about B2B marketing is the eye catching advertising that one may find with B2C organizations are absent. For instance, B2C websites hope to capture their clientele's attention in a similar manner to a retail store. This could come in the form of Sale Banners or flashing l ...