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Marketing
l. The differences between B2B and B2C marketing of products and services
The difference between Business-2-Business and Business-2-Consumer marketing of products and services is that B2C marketing is aimed on the individuals buying a product for themselves. So convert shoppers into buyers as aggressively and consistently as possible. B2C companies employ more merchandising an activity like coupons, and offer to seduce the target market to buy. B2C marketing campaigns are concerned with the transaction, are shorter in duration and need to capture the customer’s interest immediately. These campaigns often offer special deals, discounts, or vouchers that can be used both online and in the store.
B2B is aimed on companies who are buying the products. The marketing for companies is not for an immediate buying process like B2C.There is a multi-step buying process involved.
The marketing programs are the same, which includes: events, direct marketing, Internet marketing, advertising, public relations, word of mouth and alliance. The difference is how each marketing program is executed, what is said in the program, and the outcome.
These sentences summarize the differences between B2B and B2C clearly.
B2B
• Relationship driven
• Maximize the value of the relationship
• Small, focused target market
• Multi-step buying process, longer sales cycle
• Brand identity created on personal relationship
• Educational and awareness ...